A Saudi logistics district at blue hour: warehouses, loading bays, freight trucks, and distant port cranes
B2B TRADE · AGENTIC AI

The Agentic Operating Layer for B2B Trade.

Turning fragmented distributor–merchant operations into coordinated workflows.
An operations worker on a phone call while checking a parcel by hand

B2B commerce
still runs on
operational chaos.

The transaction is digital.
The workflow around it is still manual.

Manual re-entrySlow exceptionsBroken visibility
WhatsApp order
Email chain
Excel tracker
PO scan
▤ERP re-entry
✆Delivery call
DISTRIBUTOR
ERPWarehouseCredit desk
MERCHANT
POS / ERPStore operationsPayables
A warehouse worker reading paperwork on a clipboard

People have become the integration layer.

One PO. Two companies. One coordinated journey.

Rych keeps the merchant and distributor in sync—from demand to delivery.

01MERCHANTcreates demand · receives delivery
RychCOORDINATES BOTH SIDES
02DISTRIBUTORvalidates · fulfils · dispatches
PO #1042
PO CREATEDMerchant sends items, quantities and delivery date
STRUCTURED & ROUTEDRych reads the PO and carries context forward
VALIDATEDDistributor checks stock, price and credit
EXCEPTION RESOLVEDMerchant approves a substitute only if needed
FULFILLEDSales order, pick list and dispatch are created
DELIVERED · BOTH SIDES SYNCEDMerchant receives; distributor closes the loop
PO →
← status · exception · confirmation
CREATE POmerchant
ROUTERych
VALIDATEdistributor
RESOLVEif needed
FULFILdistributor
DELIVERboth synced

Agents handle the normal.
Humans handle the exceptional.

01
EmailPO arrives in the inbox
02
PDF / image POdocument interpreted
03
Customer & SKU matchingorder identified line by line
04
Rule checksstock · credit · pricing
05
Human exceptionflagged to the right persona
HUMAN
06
ERP transactioncreated in the existing ERP
Disti Agent approval screen: agent recommendation, order line allocation, and the human decision panel
PRODUCT INTERFACE · DEMO DATAOwnership passes between Sales, Executive/Approver, Finance and Delivery/Warehouse.
Aerial view of rows of freight trucks at a distribution yard

A large Saudi operating base.
A deliberately focused entry.

1.68M
active commercial registrations in Saudi Arabia by the end of Q1 2025
MONSHA'AT · Q1 2025 SME MONITOR
17%
of active commercial registrations were in Makkah Province at the end of Q1 2025
MONSHA'AT · Q1 2025 SME MONITOR
SAR 1.608T
total operating revenue generated by Saudi micro, small and medium enterprises in 2023
GASTAT · SME STATISTICS 2023
BEACHHEAD · JEDDAH
Build density in one city, then expand city by city across Saudi Arabia, the GCC and MENA.

One deployment ready.
Two already following.

DEPLOYMENT 01
PHARMA
DISTRIBUTOR
READY FOR LIVE OPERATIONS
$400/ month price accepted
DEPLOYMENT 02
FMCG DISTRIBUTOR · HORECA
IN PREPARATION
DEPLOYMENT 03
RESTAURANT MERCHANT
IN PREPARATION

Rych coordinates work across companies—
without replacing existing systems.

REPLACES CORE SYSTEMS WORKS ON TOP OF EXISTING SYSTEMS CROSS-COMPANY WORKFLOWS INTERNAL WORKFLOWS
B2B marketplaces
ERP & internal systems
Integration & automation
CROSS-COMPANY · ON EXISTING SYSTEMS

The moat is the operating memory
Rych builds between companies.

Every completed workflow captures context a new entrant does not have on day one.

01WORKFLOWS RUNOrders · approvals · exceptions
→
02CONTEXT CAPTUREDSKUs · terms · mappings · roles
→
03CONTEXT REUSEDFaster decisions · fewer manual steps
→
04EMBEDDED EXECUTIONAcross distributor + merchant systems
COMPOUNDING MOATMore workflows → richer context → better execution → harder replacement

Simple company-level pricing for SMEs.

DISTRIBUTOR AGENT
$400/ company / month
accepted by first deployment
MERCHANT AGENT
TARGET $400/ company / month
pricing being validated
Fixed by customer type · not per user · not per branch

Pricing model remains under active testing.

Win Jeddah first.
Create density before geography.

LANDfounder-led sale→ DEPLOYlive workflow · $400/mo→ CONNECTexisting relationships→ DENSIFYlocal cluster→ REPEATnext Saudi city
JEDDAH · 6-MONTH TARGET STATE
distributorsmerchants
6-MONTH OBJECTIVE
15 paying customers
in Jeddah
$6K MRR objective — not current revenue
Learning across pharma · FMCG/HoReCa · restaurants
Saudi city by city → GCC → MENA
Rych founders Amir (left) and Omar (right) against a deep navy backdrop
FOUNDERS

Operations×AI

Two founders, on opposite sides of the same workflow.

AMIR · CEOAI product · enterprise systems · technical execution
OMAR · CCODistribution operations · commercial execution · customer development
Active regional distribution hub at blue hour, with trucks moving between warehouses, roads and port infrastructure
SEED ROUND

Raising $200K
for 14%.

6-MONTH RUNWAY→15 PAYING JEDDAH CUSTOMERS→$6K MRR OBJECTIVE
50%Product, AI & core team$100K
30%Customer acquisition & implementation$60K
20%Infrastructure, operations & contingency$40K
omar@rych.ai·+966 53 322 3965·www.rych.ai